THE BRIEF_
Ensure the production of fashion images for MAD MADNESS leather jacket, by leaving a part of freedom to creativity. With the hip hop singer Rozzy and the model Mudboy, Paavo wants a black moody shooting, playing with smoke and textured images.
THE ANSWER_
I was inspired by both music and fashion, but I was also animate by punk archive. Kanye West and Playboi Carti's show inspired me for the smokey mood, by playing on dark silhouette. Raf Simons Archives and Heliot Emil inspired me for low colors saturation, surexposed whites and vintage textures
MAD MADNESS IS A CREATIVE BRAND FONDED BY PAAVO ROCcO, BASED IN BERLIN. PAAVO HAS TRAVELED A LOT THROUGH HIS MODELING JOBS AND therefore WAS INSPIRED BY FASHION CITY NIGHTLIFE. He decided to launch his fashion brand in order to connect this international community through elevated designs and by working with actors and friends in this field: singers, models or influencers.
